There is definitely now love lost between Google and Apple at the moment and while one can only imagine how the war might continue if Steve Jobs was still around, it seems neither side is willing to give an inch at the moment. Apple have done all they can to try and wipe out Google off of the home screens of both their tablets and their smartphones. The latest version of both iPhone and the iPad and an update to the latest iOS has seen the disappearance of both YouTube and Google Maps.
Apple launched their very own version of maps for the iPhone 5 and iOS6 users and so far, it has been more of a miss than hit. The problem with something like ‘maps’ going wrong is that it is not just another email or video streaming app that people can simply ignore and move on in search of other alternatives. Many drivers do rely on their smartphones and the directions that the maps offer and when this goes wrong, you not only have fuming consumers who are lost in middle of now here, but potentially dangerous on-road situations.
The news coming in from Google headquarters is that they are already working full throttle on a Google Maps app for iOS6 users and while it will still need approval to make it to the iTunes Store, at this point Apple will do well to let it slide into its App Store. Google have already said that they would like their maps to be available for “all users across every platform and device”; the current stalemate is no endearing Apple to potential consumers.