If you ever wondered about all the hype generated around Christmas time regarding sales and shopping frenzy, then the stats from Flurry Analytics regarding mobile apps downloaded across the planet for the Christmas week should more or less put an end to the speculation. The latest figures released by the company suggest that there were 1.76 billion iOS and Android app downloads in the last week of the year gone by and that is number, which is 65 percent higher than app downloads for the first three weeks of December in 2012.
It is not just a record downloading of apps though that makes the numbers special as 50 million iOS and Android devices were activated in the same week with over 17.5 million of them happening on Christmas day. The facts that gifts are generously exchanged during this time definitely showed a significant impact on the numbers, but when it comes to app downloads the many offers that were thrown around for the festive season also helped a great deal.
Many of the app developers came out with exclusive offers that included huge price slashes and even at times limited period offers that promised a free download. This would have obviously helped immensely and some of us here can ourselves vouch for this phenomenon having downloaded FIFA 13 finally after a generous discount! Among the nations with the most downloads it is the US that tops the list as it stands way ahead of the rest followed by China and the UK. Smaller European nations, South East Asian countries, Australia and Brazil make up the rest.
Numbers from Flurry indicate that even the first two weeks of December saw over a billion downloads/week and those close to the mobile world believe that that numbers should easily surge past two billion/week by the last few months of 2013. Seems like good times for both makers of handheld devices and mobile app developers!