Ultrabooks rule! Going by the plans and strategies that manufacturers have been lining up, it looks there’s going to be a lot in that genre soon. We hear Acer has big plans on that terrain. They confirmed that they are switching from their traditional budget base towards Ultrabooks.

JT Wang, the company’s CEO, has been quoted as saying that the ultra-thin PCs would be their “key growth driver” in 2012. TheTaiwanplayer said that they would stop participating in all activities, like sheer market share with Windows PC makers, which will force them to compromise on build quality and sustainable profit.

Wang said:

“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products.”

Acer is expecting to ship 10 percent more PCs in 2012 than they did this year. The company has done with possible negative effects of restructuring, and made the way clear for a leap in 2012.

They are expecting to return to profit via higher margin hardware, and has set their eyes upon developing countries for growth and prosperity.

Earlier, in 2010 netbook and cheap notebook sales started declining with the advent of Apple’s iPad. But Acer executives anticipated that the iPad would soon disappear, and from that moment, Acer could continue focusing on low end Windows PC manufacturing as usual.

The result was that the company incurred successive losses throughout the year. This painful experience seems to have put the management into serious retrospection that they are now focusing on shipping more Ultrabooks in 2012.

What is your take on this?