The American presidential elections are round the bend, and devices that run iOS seem to almost everywhere. Significant is the fact that both the Presidential candidates this year are pushing iPhone apps already.
Governor Mitt Romney, the presumptive Republican nominee, has released an app called Mitt’s VP. He intends to announce his choice for Vice President from that app, and there are other sharing and notification features coming in the app as well.
President Barack Obama has made a lot of waves for using digital media in his campaigns, and so of course there’s an official Obama for America app.
The Obama for America app also shares news and allows for social sharing about the Obama campaign. This app also allows users to sign up to volunteer at campaign events, or help get the votes in other ways.
One notable feature of the app is its integration with the Obama campaign’s new web-based grassroots organizing tool, Dashboard.
Dashboard allows supporters to make calls, canvass their neighbors and attend local organizing events, among other things.
Apple’s platform consists of a huge audience of well-connected people, and so it is no surprise that the presidential election is reflected in the App Store.
As we get closer to November’s elections in the United States, it’ll be interesting to see how the candidates will use these apps to reach out to their voter base.