Trover is the mobile app that debuted a year ago as a social travel planning tool. However, the app has now transformed into an entertainment app and doesn’t really look like a travel app.
Trover was originally intended as a tool for friends to recommend off-the-beaten travel destinations to other friends. A few months ago, CEO Jason Karas noticed that the users were using the service differently. Rather than friending their real-life friends and building itineraries, most users were tabulating beautiful architecture or beaches they wanted to visit someday.
This was not what the app intended for. So what did Karas do? He chose to bring in certain modifications that are bound to help the app in the long-term.The home page of the Trover app is now an organized editorial space, showing what’s hot and new, along with featured discoveries from the Trover staff.
The introduction of ‘Trover Lists’ earlier this year that lets users compile photos from others under various themes has resulted in a rise in usage.A new search function filters the content of the app to help users find relevant lists, places and other items.
The full-screen feed makes it easier to browse from one large photo the next without having to return to an index page.Not only has Trover users are looking at an average of 20 and 30 images whenever they open the Trover app, but the page views too have jumped by 35 percent last month.
The feature to find photos from nearby is not going away, but with the new addition the app is becoming less like Yelp and is now more like an alternative to Instagram or Pinterest. Karas says he believes Trover will still be able to differentiate itself by its focus on things to see and do, along with geolocation features.