Another photo-sharing app would generate groans from every smartphone user, but this app would stand out like a not-so-sore thumb among the many others. For Piictu has an edge over the other apps in that it does more than your average photo-sharing stuff.

The app claims to have a new experience for its users; that of a new kind of visual network where you can interact using direct “picture conversations”. Now, that might bring to mind the moving and talking portraits of the Harry Potter world.

But rest assured there is no magic wands or potions involved in making this technology work. Then how, you ask. Well, here we lay it out all bare.

The traditional Piictu experience includes a person uploading a picture, naming it and immediately receiving picture-based responses from other Piictu users. These responses are together called as a picture stream.

What makes this go a different track is that Piictu’s picture streams are moulded in a game-friendly sort of way where they are centered around questions like “who’s your favorite Walt Disney character?”. These games could be sequential, like a number game that gives picture-based replies so that the sequence in a game continues.

Photos are essentially static objects of memory and what Piictu Founder Jonathan Slimak wanted was to transform these static objects into interactive objects. This idea of his resulted in an optimization of MMS group chat with a pointed board at Instagram.

Google had the Photovine app which looks remarkably similar but the app was pulled off after Slide was shut down. So the previous users of the Google app might find solace with Piictu.

Adding the touch of games in the app would give it a nce boost and picture streams are already rising in demand. So Piictu will be hoping to ride high on its development.