Photo sharing on your iPhone is going to be easier – than ever before. There are already many apps such as Instagram, Path and others that help you do that, we know. But such a user friendly app is a first. Badger’s new app has arrived at the iOS app store, and we believe it does have a genuinely new approach that can help the newbie a lot.

The new Badger app allows you to share the snapped photos taken with the iPhone camera among your friends. To use this social photo sharing tool, all you need to do is create a profile in it.

An extra feature of this app is that it relates the shared photos based on themes or contextual similarities known as badges. You can create the badges on any situation, as this is a user generated one.

It’s simple that you take a snap depending on the situation and search for the existing badge or create one yourself and attach your photo in it. As the app supports location tagging, you could create a badger specifying different locations and things. This can also be used to collect some interesting data based on topics that is locally relevant.

According to Badger Co-Founder and COO Jacek Grebski, this is basically a topic-specific, crowd-sourced photoblog that works in real time. The app was actually designed with brands in mind from the outset. Since it can provide clear data about audience reach, location and engagement, it will appeal to small and medium-sized local businesses. Improvements like “point systems” and “a concrete plan for more engaging elements to foster submissions” are being worked on.

Badger is the descendant of the Badger Media, a web-based photo-sharing game, founded in December 2010. In the company’s first partner launch campaign motif 365, an NYC- based accessory company is giving a handbag for the best photo taken in the ‘Street Style’ badge.

This is really a good tool for the users and businesses. Hope this app becomes the favorites among the iPhone users in photo sharing.